• Effective Date: 09/09/2026
• Last Updated: 09/09/2026
• eKultury (the “Platform”) is owned and operated by Kultury Private Limited (“Kultury”, “Company”, “we”, “us”, or “our”).
• These Terms & Conditions ("Terms") govern your access to and use of the eKultury website, mobile application, marketplace, services, and related Platform features operated by Kultury Private Limited ("Kultury", "Company", "we", "us", or "our").
• Kultury operates an ecommerce marketplace that may facilitate transactions involving customers, Kultury, independent third-party sellers, vendors, brands, creators, influencers, logistics partners, payment service providers, and other business partners.
• Please read these Terms carefully before using the Platform or placing an order. These Terms should also be read together with our Privacy Policy, Shipping & Delivery Policy, Cancellation Policy, Return, Replacement & Refund Policy, and any other applicable policies published on the Platform.
• 1. Acceptance of Terms
• By accessing, browsing, registering on, or using the eKultury Platform ("Platform"), you acknowledge that you have read, understood, and agreed to these Terms & Conditions ("Terms"), our Privacy Policy, Return, Replacement & Refund Policy, Shipping & Delivery Policy, Cancellation Policy, and any other applicable policies published on the Platform.
• If you do not agree with these Terms, please discontinue use of the Platform and do not place orders through it.
• Where a particular service, promotion, campaign, seller arrangement, or creator activity is subject to additional terms, those additional terms may also apply to the relevant activity.
• 2. About eKultury
• eKultury is an ecommerce marketplace owned and operated by Kultury Private Limited. The Platform connects customers with products offered by Kultury and, where applicable, independent third-party sellers, vendors, brands, creators, or other approved business partners.
• Certain products may be sold, supplied, invoiced, packaged, or fulfilled by independent third-party sellers. Where applicable, the seller’s identity and relevant seller information will be displayed on the product, checkout, order, invoice, or other applicable Platform information.
• Depending on the transaction and fulfillment arrangement, Kultury may act as the seller, marketplace operator, or service facilitator. The applicable seller and transaction details shown on the Platform or invoice will determine the relevant seller responsibilities.
• Seller-specific responsibilities, including product information, inventory, invoicing, taxes, fulfillment, shipping, returns, warranties, and other obligations may be governed by separate Vendor/Seller Agreements and applicable Platform policies.
• 3. Eligibility
• You must be legally competent and permitted to enter into a binding agreement under applicable Indian laws to use the Platform and place orders.
• By using the Platform, you represent that the information provided by you is accurate, complete, current, and not misleading.
• If you are using the Platform on behalf of a business, organization, or other entity, you represent that you have the authority to act on behalf of that entity.
• 4. User Registration & Accounts
• Certain Platform features may require you to create an account. You are responsible for maintaining the confidentiality of your login credentials and for activities conducted through your account.
• You must provide accurate information while creating or maintaining your account and should update your information when necessary.
• You must immediately notify Kultury if you suspect unauthorized access, misuse, or compromise of your account.
• 5. Account Information
• You agree to provide accurate and complete information, including your name, mobile number, email address, delivery address, and other details reasonably required for order processing, payment, delivery, verification, customer support, or other Platform services.
• You are responsible for ensuring that the information associated with your account remains accurate and up to date.
• Kultury may request additional information or verification where reasonably necessary for account security, fraud prevention, order processing, seller verification, payment processing, or legal compliance.
• 6. Products & Product Information
• Product descriptions, images, specifications, colours, sizes, prices, availability, warranties, guarantees, and other information displayed on the Platform are provided for customer information and may be supplied by Kultury, vendors, sellers, brands, or other authorized partners.
• We make reasonable efforts to keep product information accurate and current. However, minor variations may occur, including differences in colour, appearance, packaging, texture, dimensions, measurements, or other product characteristics.
• Customers are encouraged to review the product description, specifications, seller information, pricing, delivery information, return eligibility, warranty information, and other relevant details before placing an order.
• 7. Product Availability
• Products displayed on the Platform are subject to availability. A product being displayed, added to a Wishlist, or added to a shopping cart does not guarantee that it will remain available until the order is successfully confirmed.
• Product availability may change because of inventory levels, seller operations, demand, technical issues, or other operational reasons.
• If a product becomes unavailable after an order has been placed, the affected order or item may be cancelled and any eligible refund will be processed in accordance with the applicable payment and refund terms.
• 8. Orders & Order Acceptance
• Placing an order constitutes an offer by the customer to purchase the selected product or products subject to these Terms and the applicable product conditions.
• An order is considered accepted only after successful order confirmation by Kultury or the applicable seller, as relevant to the transaction.
• We reserve the right to refuse, cancel, limit, or modify an order due to product availability, pricing errors, payment issues, suspected fraud, incorrect information, seller-related issues, technical errors, or other legitimate reasons, subject to applicable law.
• If an order is cancelled after payment has been received, any eligible refund will be processed through the applicable payment or refund mechanism.
• 9. Order Cancellation
• Orders may be cancelled by the customer or by Kultury or the applicable seller, subject to the applicable Cancellation Policy.
• Certain orders may not be eligible for cancellation once processing, packing, dispatch, customization, manufacturing, or delivery has commenced.
• Customized, personalized, made-to-order, or specially prepared products may not be eligible for cancellation after production or customization has commenced, except where cancellation is permitted under the applicable policy or required by applicable law.
• Nothing in this section limits any remedy available to a customer where a customized or personalized product is defective, damaged, incorrect, materially different from the order, or otherwise subject to a remedy under applicable law or the applicable return/refund policy.
• 10. Pricing, Taxes & Invoices
• Product prices displayed on the Platform may change from time to time. The applicable product price, taxes, delivery charges, discounts, and other applicable charges will be displayed during checkout before the order is placed.
• Prices may differ between sellers, products, variants, promotional periods, or other applicable offers.
• Applicable GST, taxes, duties, cess, or other statutory charges will be applied where required by law and may vary depending on the product, seller, customer location, and transaction.
• Where applicable, the seller responsible for the transaction will issue the appropriate invoice and will be responsible for applicable GST registration, tax collection, invoicing, and other seller-side tax obligations in accordance with law and the relevant seller arrangement.
• Customers should review the final order summary and invoice, where provided, for the applicable price, taxes, delivery charges, discounts, and other charges.
• 11. Pricing Errors
• Despite our reasonable efforts, an incorrect price, discount, product description, availability status, or other information may occasionally appear on the Platform because of technical, typographical, system, or human error.
• If an order is placed at an incorrect price or under materially incorrect information due to such an error, Kultury or the applicable seller may cancel the affected order, subject to applicable law.
• Where payment has already been received for a cancelled order, any eligible amount will be refunded through the applicable payment method or another permitted method.
• 12. Payments
• Payments may be made through payment methods made available on the Platform, including applicable online payment methods and Cash on Delivery ("COD"), where available.
• Payment transactions may be processed through third-party payment gateways, banks, financial institutions, and other authorized payment service providers.
• Payment methods may vary depending on the product, seller, order value, customer location, transaction risk, and other applicable conditions.
• 13. Payment Authorization
• By initiating a payment, you authorize the applicable payment service provider and/or financial institution to process the transaction using the payment method selected by you.
• Payment service providers may independently process payment information in accordance with their applicable terms, privacy policies, security standards, and legal requirements.
• Kultury does not store complete payment card information except where permitted and handled in accordance with applicable laws, security requirements, and payment industry practices.
• 14. Cash on Delivery
• Cash on Delivery (“COD”) may be available only for selected products, sellers, customers, order values, PIN codes, and locations.
• COD availability and any applicable conditions will be displayed during checkout where the facility is available.
• Customers placing COD orders are responsible for accepting the shipment and making the applicable payment at the time of delivery through the payment method supported by the delivery partner.
• Repeated refusal, non-acceptance, fraudulent ordering, false delivery information, or misuse of COD may result in cancellation of affected orders, restriction or removal of COD availability, or other appropriate action, subject to applicable law.
• 15. Shipping & Delivery
• Orders will generally be delivered to the address provided by the customer during checkout through the applicable seller, warehouse, courier, logistics provider, or delivery partner.
• Estimated delivery dates are indicative and may vary depending on product availability, seller location, processing time, customer location, logistics network, weather conditions, public holidays, operational issues, remote locations, government restrictions, or other circumstances beyond reasonable control.
• Where an order contains products from different sellers, the products may be shipped separately and may have different delivery timelines.
• Further details are provided in the applicable Shipping & Delivery Policy published on the Platform.
• 16. Delivery Attempts
• Customers are responsible for providing an accurate and complete delivery address and being reasonably available to receive the order.
• Multiple unsuccessful delivery attempts, incorrect or incomplete addresses, refusal to accept delivery, unreachable recipients, or failure to provide required information may result in additional delivery attempts, cancellation, or return of the shipment.
• Delivery may require OTP verification, signature, identification, photograph, or another confirmation method depending on the applicable delivery arrangement.
• 17. Returns, Replacements & Refunds
• Returns, replacements, exchanges, cancellations, and refunds are governed by the applicable Return, Replacement & Refund Policy displayed on the Platform.
• Eligibility may vary depending on the product category, seller, reason for return, product condition, customization, warranty, and applicable policy.
• Customized, personalized, made-to-order, or specially prepared products may be non-returnable or non-cancellable once production or customization has commenced, except where the applicable policy or law provides otherwise.
• A customized or personalized product may still qualify for replacement, refund, or another remedy where it is defective, damaged, incorrect, materially different from the order, or where a remedy is otherwise required under applicable law.
• Nothing in these Terms is intended to restrict or exclude any consumer right or remedy that cannot lawfully be restricted or excluded under applicable law.
• 18. Product Condition for Returns
• Where a return is permitted, the product may be required to be unused, undamaged, and returned with its original packaging, accessories, tags, invoices, manuals, and other included items, subject to the applicable return policy.
• Customers may be required to provide photographs, videos, packaging details, or other information to assist with verification of a return, damage, defect, or incorrect product claim.
• Certain products may be non-returnable because of their nature, customization, hygiene requirements, perishability, or other product-specific conditions, subject to applicable law.
• 19. Refund Processing
• Approved refunds will be processed through the applicable payment method or another permitted method in accordance with the applicable refund process.
• The time taken for a refund to reflect in the customer's account may depend on the payment service provider, bank, card issuer, financial institution, or other applicable payment intermediary.
• Refunds may be subject to verification and the applicable return, cancellation, refund, and seller conditions.
• 20. Vendor / Seller Responsibilities
• Vendors and sellers using the Platform are responsible for providing accurate product information, maintaining required licenses and registrations, complying with applicable laws, maintaining applicable product standards, fulfilling orders, providing appropriate invoices, and complying with Kultury seller and vendor policies.
• Sellers are responsible for complying with applicable requirements relating to product quality, packaging, labeling, pricing, taxation, warranties, applicable consumer obligations, and other legal or contractual requirements relevant to their products.
• Detailed seller obligations may be governed by a separate Vendor/Seller Agreement, commission and settlement terms, product standards, and other applicable Platform policies.
• 21. Vendor Product Information
• Vendors are responsible for ensuring that product descriptions, specifications, pricing, images, availability, warranties, guarantees, claims, and other information supplied by them are accurate, current, and not misleading.
• Vendors must not upload or offer products that are counterfeit, unauthorized, prohibited, unlawful, unsafe, or infringe the rights of another person or entity.
• Kultury may take appropriate action against product listings or seller accounts that violate applicable law, Platform policies, or contractual requirements, subject to applicable law.
• 22. Influencer / Creator Responsibilities
• Influencers, creators, affiliates, or other promotional partners must provide truthful, accurate, and non-misleading promotional content.
• Promotional content must comply with applicable advertising, disclosure, intellectual property, consumer protection, and other legal requirements.
• Where a creator or influencer has a paid, sponsored, affiliate, material, gifted, barter, or other commercial relationship with Kultury, a seller, brand, or other business partner, the relationship must be clearly and appropriately disclosed wherever disclosure is required.
• Influencers and creators must not make false, unsupported, misleading, or unauthorized claims about products, prices, discounts, results, availability, or services.
• Influencer and creator activities may be governed by separate Influencer/Creator Terms, campaign-specific agreements, content guidelines, commission terms, payment and settlement terms, and other applicable requirements.
• 23. Reviews, Ratings & User Content
• Customers may be permitted to submit reviews, ratings, photographs, comments, feedback, or other content to the Platform.
• Such content must be genuine, lawful, relevant, and non-misleading and must not violate another person's rights.
• Kultury may remove, restrict, moderate, or decline to publish content that violates these Terms, applicable law, or Platform policies.
• Users should not submit confidential, sensitive, fraudulent, defamatory, abusive, or unlawful information through public reviews or other publicly visible Platform areas.
• 24. Prohibited Activities
• You must not use the Platform for unlawful, fraudulent, abusive, deceptive, or prohibited activities.
• Provide false, inaccurate, misleading, or fraudulent information.
• Use another person's account or identity without authorization.
• Conduct fraudulent transactions or payment activities.
• Attempt to obtain unauthorized access to the Platform or its systems.
• Introduce malware, viruses, malicious code, or harmful software.
• Interfere with or disrupt the operation of the Platform.
• Scrape, copy, reproduce, extract, or commercially exploit Platform content without authorization.
• Infringe intellectual property, privacy, publicity, contractual, or other legal rights of any person or entity.
• Manipulate reviews, ratings, orders, promotions, referrals, commissions, or other Platform systems.
• Create or use multiple accounts for fraudulent, abusive, promotional, or other prohibited purposes.
• 25. Intellectual Property Rights
• All trademarks, logos, designs, graphics, photographs, text, software, user interfaces, databases, Platform features, content, and other materials owned or licensed by Kultury are protected by applicable intellectual property laws.
• Except as expressly permitted by law or with prior written authorization, no part of the Platform may be copied, reproduced, modified, distributed, published, transmitted, sold, or commercially exploited.
• Product names, logos, trademarks, images, and other materials belonging to third-party sellers or brands remain subject to the rights of their respective owners.
• 26. Third-Party Services & Links
• The Platform may integrate or provide access to third-party services, including payment providers, logistics partners, social media services, analytics providers, communication services, and external websites.
• Third-party services operate independently and may have their own terms, privacy policies, security practices, and service conditions.
• Kultury is not responsible for the independent content, availability, policies, or practices of third-party services except to the extent required under applicable law.
• 27. Privacy & Personal Information
• Personal information collected through the Platform will be handled in accordance with our Privacy Policy and applicable data protection, privacy, and information-security requirements.
• Information may be processed where reasonably necessary to create and manage accounts, process orders and payments, arrange delivery, provide customer support, prevent fraud, manage returns and refunds, support vendors and creators, comply with legal requirements, and operate the Platform.
• Further information regarding collection, use, sharing, retention, security, and applicable privacy rights is provided in the Privacy Policy.
• 28. Grievance Redressal
• Kultury maintains a customer grievance redressal mechanism for complaints relating to the Platform, orders, products, sellers, payments, delivery, returns, refunds, accounts, or other applicable matters.
• Customers may raise a grievance through the official contact details below or through any grievance/contact mechanism made available on the Platform.
• Grievance Contact: support@kultury.com
• Phone: +91 8920792489
• Where applicable law requires a specific grievance officer, designation, address, response timeline, or additional disclosure, the applicable details and process will be provided on the Platform and handled in accordance with applicable law.
• Where appropriate, a complaint reference or ticket number may be provided to facilitate tracking and communication regarding the grievance.
• 29. Account Suspension & Termination
• Kultury may suspend, restrict, deactivate, or terminate an account where there is a violation of these Terms, suspected fraud or misuse, unlawful activity, security risk, or other legitimate grounds, subject to applicable law.
• Where appropriate, Kultury may restrict access to specific Platform features, including ordering, COD, promotional benefits, seller functionality, or creator functionality.
• Suspension or termination will not affect rights or obligations that accrued before such suspension or termination where they are intended to survive under applicable law or agreement.
• 30. Platform Availability
• We aim to keep the Platform available and functioning properly. However, temporary interruptions may occur because of maintenance, technical failures, internet connectivity issues, security incidents, third-party service interruptions, or circumstances beyond our reasonable control.
• Certain Platform features may be unavailable temporarily or may vary depending on device, location, seller, payment provider, logistics provider, or other technical and operational factors.
• 31. Force Majeure
• Kultury may not be responsible for delays or failures caused by events beyond its reasonable control, including natural disasters, floods, fires, epidemics, strikes, government restrictions, civil disturbances, transportation disruptions, widespread technical failures, or other force majeure events.
• In such circumstances, reasonable efforts may be made to restore affected services or facilitate affected orders as soon as reasonably practicable.
• 32. Limitation of Liability
• To the extent permitted by applicable law, Kultury shall not be liable for indirect, incidental, special, consequential, or punitive damages arising from or related to the use of the Platform.
• Nothing in these Terms is intended to exclude, restrict, or limit any liability, consumer right, statutory remedy, warranty, protection, or other legal right that cannot lawfully be excluded, restricted, or limited under applicable law.
• Where products are offered by independent third-party sellers, seller-specific obligations may be governed by the applicable seller arrangements and applicable law.
• 33. Indemnification
• To the extent permitted by applicable law, you agree to indemnify and hold harmless Kultury, its directors, officers, employees, affiliates, and service providers from claims, losses, liabilities, damages, costs, or expenses arising from your unlawful use of the Platform, violation of these Terms, or infringement of another person's rights.
• This provision will apply only to the extent permitted by applicable law and will not be interpreted as removing any statutory rights or remedies available to consumers.
• 34. Modifications to the Platform
• Kultury may add, modify, suspend, restrict, or discontinue any feature, product, service, category, functionality, or part of the Platform from time to time, subject to applicable law.
• Changes may be made because of business requirements, technology, security, operational considerations, seller participation, regulatory requirements, or other legitimate reasons.
• 35. Changes to These Terms
• Kultury may update or modify these Terms from time to time to reflect changes in the Platform, business practices, technology, services, or applicable laws.
• Updated Terms will be published on the Platform with the revised effective or updated date.
• Where applicable law requires additional notice or consent for a material change, Kultury will provide such notice or obtain such consent in the manner required by applicable law.
• 36. Governing Law
• These Terms shall be governed by and interpreted in accordance with the laws of India, subject to applicable consumer protection laws and other mandatory legal rights and remedies.
• 37. Dispute Resolution & Jurisdiction
• Any dispute arising in connection with these Terms or use of the Platform shall be handled in accordance with applicable Indian law and through the competent legal or dispute-resolution mechanisms available under applicable law.
• Any reference to jurisdiction or competent courts is subject to mandatory consumer rights, statutory remedies, and other applicable legal protections available to customers.
• 38. Severability
• If any provision of these Terms is determined to be invalid, unlawful, or unenforceable by a competent authority, the remaining provisions shall continue to remain in effect to the extent permitted by applicable law.
• The invalid or unenforceable provision shall, where legally permissible, be interpreted or modified to the minimum extent necessary to make it enforceable while preserving its intended purpose.
• 39. Contact Information
• For questions, complaints, grievances, or concerns regarding these Terms, orders, accounts, Platform services, or other applicable matters, customers may contact Kultury through the official contact details below.
• Kultury Private Limited
• Email: support@kultury.com
• Phone: +91 8920792489
• Business Address:
  E-19, Har Gyan Singh Arya Marg,
  South Extension-I, Block E,
  New Delhi, Delhi – 110049,
  India
• Effective Date: 09/09/2026
• Last Updated: 09/09/2026
• By using the eKultury Platform, you acknowledge that you have had an opportunity to review these Terms and the other applicable Platform policies.